Warning! Your Trademark is Expiring. Or Is It?
A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly ...
Crisis Management In A Rapid-Fire Communication World
Disasters. Lawsuits. Scandals. Criminal Matters. All strike fear into the souls of business owners. Having a well-thought-out crisis plan can help you avert a business-threatening problem. What happens when there is a natural d...
The Alpha Brand
Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid ca...
Entertainment Employment Up, Box Office Down
Employment in the entertainment industry is up by nearly ten percent in California over the past year, as reported by Reuters according to a report by the Los Angeles County Economic Development Corporation. More than 10,000 em...
Losing Your Concentration
Using philanthropy to diversify and generate income is easier than you think. Do you own too much of a good thing? One of the keys to successful long-term investing is diversification—owning enough of different kinds of inves...
Rating Today’s Business Buyers: Family Members
Once the decision to sell has been made, a business owner should be aware of the number of possible business buyers. Just as small business itself has become more sophisticated, the people interested in buying them have also be...
Weed Workers Burning Out
With pot hitting the shelves this past January 1 in California, pot shops are not the laid back shops one might have expected. In fact, they’re crazy busy. January saw long lines outside new dispensaries, extended hours, and ...
Employers Don’t Have To Ensure Lunch
The California Supreme Court recently ruled that employers are under no obligation to ensure that workers take legally mandated lunch breaks. This case has impact on millions of California workers and thousands of California em...
The Life/Work Balance Conundrum For Men
The more I interact with established business men, the more I have come to know that they struggle just as much, if not more, than us women with the whole “Life / Work Balance” issue. Women are far more forthcoming ...
What’s An NFL Move To Los Angeles Worth? Billions!
The Rams had a big turnaround year in the 2017–18 season. Standout performances by Jared Goff and Todd Gurley led the team to an amazing reversal of fortune, with a 4–12 season a year back to 11–5 this just finished sea...
Bringing MAGIC To The DODGERS!
Word got out last night, and the sports world is buzzing about it today. Guggenheim Baseball Management has been named as the group buying the Dodgers, and this is the group that has brought Magic Johnson in as a part of the de...
About Southern California Professional
Southern California Professional Magazine is California’s first Dual Internet Platform™ (DIP™)* online business publication. Written exclusively by leading business professionals, Southern California Professional focuses on business, financial and legal matters affecting businesses, business owners, and their clientele. Contributors include attorneys / lawyers, accountants, business consultants and advisors, and business owners.
Southern California Professional features articles on business, finance and legal issues written in a reader-friendly way. It is designed to provide individuals, families, businesses and business owners with information and strategies that will guide them through many of today’s challenging business, financial and legal issues.
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