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Current Issue

The Alpha Brand

Posted January 16, 2018 by Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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Drew Grey of SRG
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Accounting

Grey Matters

Posted May 31, 2017 by Brian Hemsworth

One of Southern California’s leading financial advisor/CFO/CPA’s speaks out on current trends. Don’t call Drew Grey an accountant. He hates that. It’s not that he isn’t a CPA (he is), or that he is ashamed of it (he’s not). Quite the contrary, Grey is proud of his financial service background. But being a certified public […]

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Marketing

3 Things Every CEO Should Know About Today’s Marketing

Posted October 28, 2013 by Brian Hemsworth

Follow these rules for a successful future. Ignore them, and you may risk everything. As a CEO, a president, a managing partner, you are the figurehead for your company. You are the leader, the north star, and the light to which your employees look to show the way. Today’s business leader is under great pressure […]

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SoCalPro Blog

Tony Fadell – The Guy Who Invented the iPod

Posted June 15, 2012 by Brian Hemsworth

There are lots of “urban business myths” floating around—from Facebook to Chia Pets, McDonald’s to Microsoft. But one of my favorites is the iPod. I remember driving in my car hearing a DJ talk about this radical new thing he was playing with, smaller than a pack of cigarettes, and it held 500 songs on […]

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SoCalPro Blog

Sheryl Mazirow Pens Feature on Smarter Commercial Leasing

Posted May 30, 2012 by Brian Hemsworth

One positive aspect of the down economy for business owners is that in many areas it has shifted from being a “landlord’s market” to a “tenant’s market.” If you know what you’re doing, you can get much more in the way of rates, terms and concessions. But how do you know what to do? It’s […]

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Southern California Professional May June July 2012
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SoCalPro Blog

Welcome Issue #2 of Southern California Professional!

Posted May 22, 2012 by Brian Hemsworth

Issue #2 of Southern California Professional Magazine has arrived! We’ve posted the articles, so you’re free to read as you like. It’s full of news, articles and features for professionals and their clients, business owners, and others involved in business in Southern California. What’s your company worth? What can you do to boost its value? […]

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Business Development

Business Development For Young Professionals

Posted May 17, 2012 by Brian Hemsworth

Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of work at them, and they’re expected to crank out the billable hours. And if they do that long enough, one day they […]

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SoCalPro Blog

Hemsworth To Be Interviewed On Stars of PR Radio

Posted April 11, 2012 by Brian Hemsworth

Brian Hemsworth, contributor to Southern California Professional Magazine will be interviewed by Cindy Rakowitz Thursday  on the Stars of PR radio show. They’ll be discussing the magazine, marketing, and a whole bunch of related topics. Cindy is the CEO of Blackman Rakowitz Public Relations, and is  a highly respected, award- winning executive with years of […]

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Southern California Professional Blog Inside
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Business

Bringing MAGIC To The DODGERS!

Posted March 28, 2012 by Brian Hemsworth

Word got out last night, and the sports world is buzzing about it today. Guggenheim Baseball Management has been named as the group buying the Dodgers, and this is the group that has brought Magic Johnson in as a part of the deal. All they’ve got to do is pony up $2.1 billion, cross a […]

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Southern California Professional Blog Inside
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Business

Southern California Business Blogs We Love

Posted March 7, 2012 by Brian Hemsworth

Southern California is a hotbed for some really great blogs. While many blogs are just shills and fronts for folks trying to “sell” services, we’ve found a number of them that we think are great reads. So, sit back, read, and enjoy some great blogging!               BAD FOR THE […]

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