What one marketing professional and part-time university professor has learned about millennials may surprise you! They are not who mainstream media thinks they are! They are lazy. They are loners. They are narcissistic. That’s the millennial stereotype. Always on their smartphones, probably Snapchat or Instagram, or the social media du jour. But is it true? […]

One positive aspect of the down economy for business owners is that in many areas it has shifted from being a “landlord’s market” to a “tenant’s market.” If you know what you’re doing, you can get much more in the way of rates, terms and concessions. But how do you know what to do? It’s […]

There are lots of “urban business myths” floating around—from Facebook to Chia Pets, McDonald’s to Microsoft. But one of my favorites is the iPod. I remember driving in my car hearing a DJ talk about this radical new thing he was playing with, smaller than a pack of cigarettes, and it held 500 songs on […]

In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether legal, cultural, or otherwise, have been torn down. And whether professionals like it or not, their competition is doing it. Lawyers, […]

Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insurance litigator, nor is he your stereotypical attorney. For those following him on social media, you’d think he’s a friend of an adventurer […]

Southern California is a hotbed for some really great blogs. While many blogs are just shills and fronts for folks trying to “sell” services, we’ve found a number of them that we think are great reads. So, sit back, read, and enjoy some great blogging!               BAD FOR THE […]

Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of work at them, and they’re expected to crank out the billable hours. And if they do that long enough, one day they […]

Issue #2 of Southern California Professional Magazine has arrived! We’ve posted the articles, so you’re free to read as you like. It’s full of news, articles and features for professionals and their clients, business owners, and others involved in business in Southern California. What’s your company worth? What can you do to boost its value? […]

Follow these rules for a successful future. Ignore them, and you may risk everything. As a CEO, a president, a managing partner, you are the figurehead for your company. You are the leader, the north star, and the light to which your employees look to show the way. Today’s business leader is under great pressure […]

One of Southern California’s leading financial advisor/CFO/CPA’s speaks out on current trends. Don’t call Drew Grey an accountant. He hates that. It’s not that he isn’t a CPA (he is), or that he is ashamed of it (he’s not). Quite the contrary, Grey is proud of his financial service background. But being a certified public […]