Southern California Professional Magazine is California’s first Dual Internet Platform™ (DIP™)* online business publication. Written exclusively by leading business professionals, Southern California Professional focuses on business, financial and legal matters affecting businesses, business owners, and their clientele. Contributors include attorneys / lawyers, accountants, business consultants and advisors, and business owners.
Southern California Professional features articles on business, finance and legal issues written in a reader-friendly way. It is designed to provide individuals, families, businesses and business owners with information and strategies that will guide them through many of today’s challenging business, financial and legal issues.
Vikki Stone is a veteran of the insurance and risk management industry, with more than 30 years of experience placing commercial and personal lines for middle market companies, manufacturers, distributors, property owners, tech...
One of Southern California’s leading financial advisor/CFO/CPA’s speaks out on current trends. Don’t call Drew Grey an accountant. He hates that. It’s not that he isn’t a CPA (he is), or that he is ashamed of it (heâ€...
An exclusive excerpt from the new book Naked Without A Network! During my many years of learning about networking and fostering relationships, I have probably heard every networking myth (i.e., excuse for not putting forth the ...
With pot hitting the shelves this past January 1 in California, pot shops are not the laid back shops one might have expected. In fact, they’re crazy busy. January saw long lines outside new dispensaries, extended hours, and ...
Welcome to Southern California ÂProfessional Magazine, a radically new concept in journalism, publishing, and communications. While some traditional print magazines are still making a go of it, sadly, many have faded away. Man...
In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether leg...
The decision to sell has been made. A business owner should be aware of the number of possible business buyers. Here is another of today’s most active categories of business buyers: The Individual Buyer Third In A Series Most...
Many women have a natural proclivity to be pleasing and have been told it’s a bad thing. Let me stir the pot today. It’s a great quality for selling. No matter if you are male or female, to find or keep customers, it’s wi...
Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid ca...
For decades San Diego generated most of its business as a result of the military operations in the area. But the military has given way to manufacturing in the sunny city bordering Mexico. Third on the list is tourism. Collecti...
The cannabis culture is quickly becoming the cannabis economy here in California. The November 2016 vote that legalized pot here is scratching the surface of popular knowledge, but those in the know are seeing huge investment i...