News and Views

February 5, 2012

Pro Football Back To L.A.?

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Written by: Jerri Hemsworth
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Los AngelesStadium

The answer is “yes,” at least if the Los Angeles Football Stadium people have anything to say about it. The stadium is part of a 600-acre district that is designed and ready to break ground in Industry, Calif. Led by Ed Roski, part owner of the L.A. Lakers and L.A. Kings, the Los Angeles Football Stadium team has dotted almost every “i” and crossed all nearly every “t.” That is, except the big one. According to their website,, all they are waiting for is a team to sign.

But that’s not the only group trying to bring football back to Los Angeles. AEG, one of the world’s largest sports and entertainment presenters and owner of L.A.’s Staples Center, is also working hard to attract a team. Their location of choice would be in downtown Los Angeles, in order to complement their Staples Center property.

NFL Commissioner Roger Goodell recently tossed a little cold water on the hopes, saying the NFL would not likely add a team until they are ready to add two teams to keep symmetry in the leagues. The Los Angeles Football stadium, part of the proposed Grand Crossing complex, is estimated to be able to bring 8,000 jobs and more than $400 million revenue into the local economy. •

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About the Author

Jerri Hemsworth
Jerri Hemsworth
Jerri Hemsworth is Founder/CEO and Creative Director of Newman Grace Inc. Established in 1996, Newman Grace demystifies and simplifies marketing by providing great strategies, great creative materials, and doing so in a friendly way that makes clients feel comfortable and cared for. Jerri is an Editor of Southern California Professional. She is an adjunct faculty member of Woodbury University where she teaches Graphic Design. She also sits on the advisory board of directors for Shane's Inspiration (, a non-profit organization committed to designing inclusive playgrounds and programs that unite children of all abilities.



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