SoCalPro-Ethical-Issues-For-Attorneys-Using-Social-Media
Current Issue

Ethical Issues For Attorneys Using Social Media

Posted October 28, 2013 by Brenda Hill

As attorneys rush to use social media, new issues are emerging that could cause trouble for some in the legal profession. There has been an argument of attorney advertising ethics since the Supreme Court opened the doors for attorney advertising back in 1977 (Bates v. Arizona State Bar 433 U.S. 350). To this day, many […]

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SoCalPro-3-things-Every-CEO-Should-Know-About-Marketing-Hemsworth
Current Issue

3 Things Every CEO Should Know About Today’s Marketing

Posted October 28, 2013 by Brian Hemsworth

Follow these rules for a successful future. Ignore them, and you may risk everything. As a CEO, a president, a managing partner, you are the figurehead for your company. You are the leader, the north star, and the light to which your employees look to show the way. Today’s business leader is under great pressure […]

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Social Media Mash
Current Issue

FacedIn, LinkBook, Twitrest & Pintwit: Who’s Doing What?

Posted May 18, 2012 by Jerri Hemsworth

Here’s a rundown on what’s happening in the world of Internet, mobile and social media. Valuation FACEBOOK AT $90+ BILLION As of our release date for this issue, Facebook was in the final prep stages for its initial public offering (IPO), and puts valuation on the social media site a little north of $90 billion. […]

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Current Issue

Crisis Management In A Rapid-Fire Communication World

Posted May 17, 2012 by Cindy Rakowitz

Disasters. Lawsuits. Scandals. Criminal Matters. All strike fear into the souls of business owners. Having a well-thought-out crisis plan can help you avert a business-threatening problem. What happens when there is a natural disaster? There are injuries, there are hundreds missing and the city is in shambles. As a business leader, you have to disseminate […]

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Business Development

Business Development For Young Professionals

Posted May 17, 2012 by Brian Hemsworth

Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of work at them, and they’re expected to crank out the billable hours. And if they do that long enough, one day they […]

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Are Your Employees Blogging You Into Bankruptcy?
Human Resources

Are Employees Blogging You Into Bankruptcy?

Posted February 11, 2012 by Karen Gabler

An employer’s biggest productivity concern used to be whether employees were taking personal calls or playing solitaire on the computer. Social media has added a new demand for employer protection from cyber activities. Today, technology is growing by the nanosecond, far too quickly for employers to keep up. Long-standing privacy considerations are at near-constant tension […]

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How To Market Yourself As An Expert
Marketing

How To Market Yourself As An Expert

Posted February 10, 2012 by Brian Hemsworth

In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether legal, cultural, or otherwise, have been torn down. And whether professionals like it or not, their competition is doing it. Lawyers, […]

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