SoCalPro Blog

June 13, 2012

Rating Today’s Business Buyers: The Individual Buyer

SoCalPro-Matt-Coletta-Rating-Today-Business-Buyers-Individual.72

The decision to sell has been made. A business owner should be aware of the number of possible business buyers. Here is another of today’s most active categories of business buyers:

The Individual Buyer

Third In A Series

Most owners of small- to mid-sized businesses gravitate toward this buyer when it comes time to sell. Many of these buyers are mature (aged 40 to 60) and have been well-seasoned in the corporate marketplace. Owning a business is a dream, and one many of them can well afford. The key to approaching this kind of buyer is to find out what it is they are really looking for.

The buyer who needs to replace a job can be an excellent prospect. Although owning a business is more than a job and the risks involved can frighten them, this kind of buyer does have the “hunger”– and the need. A further advantage is that this category of buyer comes with fewer “strings” and complications than many of the other types. •

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About the Author

Matt Coletta
Matt Coletta
Matt Coletta is a Certified Business Intermediary (CBI) issued by the IBBA and a Certified Business Broker (CBB) issued by the California Association of Business Broker (CABB). Matt currently serves on the Board of Directors for CABB and was the 2016 President. In addition, Matt is the Managing Partner / Co-Founder of M&A Business Advisors, a full-service Business Brokerage and M&A Advisory Firm and The Leader in Business Sales & Acquisitions. Matt has more than 25 years of industry experience representing Sellers and Buyers in the CONFIDENTIAL sale of privately owned Businesses in a wide range of industries including Manufacturing, Distribution, Service, E- Commerce, Technology, Software, Health Care, Construction, Automotive, Food & Beverage Related Businesses as well as other industries with revenues between $1M - $25M. Matt can be reached at (818) 999-9621 or info@certifiedbizbroker.com Read more about Matt Coletta Here...




 
 

 
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