SoCalPro Blog

March 1, 2012

Welcome To A New Concept In Publishing

More articles by »
Written by: Jerri Hemsworth
Tags: , , , ,
Southern California Professional Blog Inside
Welcome to Southern California ­Professional Magazine, a radically new concept in journalism, publishing, and communications.
 

While some traditional print magazines are still making a go of it, sadly, many have faded away. Many of those still around are struggling. Few are thriving.

Likewise, digital magazines have had a challenging time finding their way. “Zines” came into the picture, but lacked editorial integrity. Traditional print publishers tried to move online only to find that their existing revenue models failed miserably.

A few years back, we tested a new form of magazine. As a “pure play,” our test magazine was designed for the web from the ground up. At the same time, it was rooted in quality magazine journalism: top-notch educational articles mixed with attractive design and graphics. The result was our discovery that online readers increasingly want quality journalism and design, just like they enjoy in print magazines, but with the added linking, technology and convenience that the web and social media provides.

The result is what we call a “dual platform online publication.” The dual platform comes from the fact that we produce the magazine in both an HTML version that looks like a traditional website, as well as a “flash” version designed to look like a traditional print magazine where you can actually “flip” pages online. Only print magazines actually take the time to layout and design their publications to make their editorial look pleasing, or even beautiful. Online magazines, that are only digital, tend to be just the plain vanilla, blog-like HTML sites. We found that readers and contributors alike are partial to having both with the option to “Print On Demand.” It all comes down to pride in ownership, for the writer and the reader.

We’re different in subject matter, too. The editorial of most magazines is focused toward one highly-targeted reader and is written by professional journalists. We’ve taken the idea of having like minded professionals, such as attorneys, accountants, and business consultants as contributing writers, and having them write informative and educational articles that target their peers as well as their clients, who are typically business owners, families and individuals.

We hope you enjoy this premier issue of Southern California Professional, and we look forward to bringing you lots of great content in the future! •
Jerri Hemsworth
Publisher
publisher@socalprofessional.com

Print This Article



About the Author

Jerri Hemsworth
Jerri Hemsworth
Jerri Hemsworth is Founder/CEO and Creative Director of Newman Grace Inc. Established in 1996, Newman Grace demystifies and simplifies marketing by providing great strategies, great creative materials, and doing so in a friendly way that makes clients feel comfortable and cared for. Jerri is an Editor of Southern California Professional. She is an adjunct faculty member of Woodbury University where she teaches Graphic Design. She also sits on the advisory board of directors for Shane's Inspiration (www.shanesinspiration.org), a non-profit organization committed to designing inclusive playgrounds and programs that unite children of all abilities.




 
 

 
BlackMagicCam

We’ve Added Video!

So, if you missed our last post, SoCalProfessional is now actively updating the website and our social media with video! Our goal is to shoot video of each contributor talking about key issues from their most recent submission....
by Jerri Hemsworth
0

 
 
Stephen-Frueh-PhD-Orphan-Negativity-Southern-California-Professional-Magazine-header

The Orphan of Negativity in the Workplace

Stephen W. Frueh, PhD, CEO of Centrifugal Leadership, speaks on identifying the “orphan” of negativity in the workplace. The are people in companies that feel like outsiders and because of such, their production and partici...
by Jerri Hemsworth
0

 
 
Tony-Fadell-iPod-Inc-Magazine

Tony Fadell – The Guy Who Invented the iPod

There are lots of “urban business myths” floating around—from Facebook to Chia Pets, McDonald’s to Microsoft. But one of my favorites is the iPod. I remember driving in my car hearing a DJ talk about this ra...
by Brian Hemsworth
0

 

 
business card

Lame Excuses For Not Running Your Own Business

Being around so many professionals from all different walks allows me to be inquisitive and candid. I like to ask intriguing and sometimes thought-provoking questions. In the last 15 years, I’ve become an advocate for sma...
by Jerri Hemsworth
0

 
 
SoCalPro-Matt-Coletta-Rating-Today-Business-Buyers-Individual.72

Rating Today’s Business Buyers: The Individual Buyer

The decision to sell has been made. A business owner should be aware of the number of possible business buyers. Here is another of today’s most active categories of business buyers: The Individual Buyer Third In A Series Most...
by Matt Coletta
0

 



0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


googled25dd231af4b77f9.html