SoCalPro Blog

March 1, 2012

Welcome To A New Concept In Publishing

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Written by: Jerri Hemsworth
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Southern California Professional Blog Inside
Welcome to Southern California ­Professional Magazine, a radically new concept in journalism, publishing, and communications.

While some traditional print magazines are still making a go of it, sadly, many have faded away. Many of those still around are struggling. Few are thriving.

Likewise, digital magazines have had a challenging time finding their way. “Zines” came into the picture, but lacked editorial integrity. Traditional print publishers tried to move online only to find that their existing revenue models failed miserably.

A few years back, we tested a new form of magazine. As a “pure play,” our test magazine was designed for the web from the ground up. At the same time, it was rooted in quality magazine journalism: top-notch educational articles mixed with attractive design and graphics. The result was our discovery that online readers increasingly want quality journalism and design, just like they enjoy in print magazines, but with the added linking, technology and convenience that the web and social media provides.

The result is what we call a “dual platform online publication.” The dual platform comes from the fact that we produce the magazine in both an HTML version that looks like a traditional website, as well as a “flash” version designed to look like a traditional print magazine where you can actually “flip” pages online. Only print magazines actually take the time to layout and design their publications to make their editorial look pleasing, or even beautiful. Online magazines, that are only digital, tend to be just the plain vanilla, blog-like HTML sites. We found that readers and contributors alike are partial to having both with the option to “Print On Demand.” It all comes down to pride in ownership, for the writer and the reader.

We’re different in subject matter, too. The editorial of most magazines is focused toward one highly-targeted reader and is written by professional journalists. We’ve taken the idea of having like minded professionals, such as attorneys, accountants, and business consultants as contributing writers, and having them write informative and educational articles that target their peers as well as their clients, who are typically business owners, families and individuals.

We hope you enjoy this premier issue of Southern California Professional, and we look forward to bringing you lots of great content in the future! •
Jerri Hemsworth

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About the Author

Jerri Hemsworth
Jerri Hemsworth
Jerri Hemsworth is Founder/CEO and Creative Director of Newman Grace Inc. Established in 1996, Newman Grace demystifies and simplifies marketing by providing great strategies, great creative materials, and doing so in a friendly way that makes clients feel comfortable and cared for. Jerri is an Editor of Southern California Professional. She is an adjunct faculty member of Woodbury University where she teaches Graphic Design. She also sits on the advisory board of directors for Shane's Inspiration (, a non-profit organization committed to designing inclusive playgrounds and programs that unite children of all abilities.


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