Southern California Professional Magazine is California’s first Dual Internet Platform™ (DIP™)* online business publication. Written exclusively by leading business professionals, Southern California Professional focuses on business, financial and legal matters affecting businesses, business owners, and their clientele. Contributors include attorneys / lawyers, accountants, business consultants and advisors, and business owners.
Southern California Professional features articles on business, finance and legal issues written in a reader-friendly way. It is designed to provide individuals, families, businesses and business owners with information and strategies that will guide them through many of today’s challenging business, financial and legal issues.
In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether leg...
Disasters. Lawsuits. Scandals. Criminal Matters. All strike fear into the souls of business owners. Having a well-thought-out crisis plan can help you avert a business-threatening problem. What happens when there is a natural d...
So, if you missed our last post, SoCalProfessional is now actively updating the website and our social media with video! Our goal is to shoot video of each contributor talking about key issues from their most recent submission....
Once you’ve acquired a new business or practice, here are four ways to keep the customers satisfied. Buying a business is a huge commitment, and before the ink dries on the contract, it’s easy to focus on the upside—the p...
The New York Times recently reported interesting data. In a nutshell, California’s recent years of prospering has led the country in many economic ways. The state accounts for 12% of the population, but has outperformed that ...
Employment in the entertainment industry is up by nearly ten percent in California over the past year, as reported by Reuters according to a report by the Los Angeles County Economic Development Corporation. More than 10,000 em...
For decades San Diego generated most of its business as a result of the military operations in the area. But the military has given way to manufacturing in the sunny city bordering Mexico. Third on the list is tourism. Collecti...
President Obama signed into law the American Jobs (Jumpstart Our Business Startups) Act, which is designed to help add jobs and bolster the economy. The bill includes $253 billion in tax credits and $194 billion in spending, pl...
Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid ca...
The California Supreme Court recently ruled that employers are under no obligation to ensure that workers take legally mandated lunch breaks. This case has impact on millions of California workers and thousands of California em...
An exclusive excerpt from the new book Naked Without A Network! During my many years of learning about networking and fostering relationships, I have probably heard every networking myth (i.e., excuse for not putting forth the ...