What one marketing professional and part-time university professor has learned about millennials may surprise you! They are not who mainstream media thinks they are! They are lazy. They are loners. They are narcissistic. That’s the millennial stereotype. Always on their smartphones, probably Snapchat or Instagram, or the social media du jour. But is it true? […]

There are lots of “urban business myths” floating around—from Facebook to Chia Pets, McDonald’s to Microsoft. But one of my favorites is the iPod. I remember driving in my car hearing a DJ talk about this radical new thing he was playing with, smaller than a pack of cigarettes, and it held 500 songs on […]

In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether legal, cultural, or otherwise, have been torn down. And whether professionals like it or not, their competition is doing it. Lawyers, […]

Brian Hemsworth, contributor to Southern California Professional Magazine will be interviewed by Cindy Rakowitz Thursday  on the Stars of PR radio show. They’ll be discussing the magazine, marketing, and a whole bunch of related topics. Cindy is the CEO of Blackman Rakowitz Public Relations, and is  a highly respected, award- winning executive with years of […]