Southern California Professional Magazine is California’s first Dual Internet Platform™ (DIP™)* online business publication. Written exclusively by leading business professionals, Southern California Professional focuses on business, financial and legal matters affecting businesses, business owners, and their clientele. Contributors include attorneys / lawyers, accountants, business consultants and advisors, and business owners.
Southern California Professional features articles on business, finance and legal issues written in a reader-friendly way. It is designed to provide individuals, families, businesses and business owners with information and strategies that will guide them through many of today’s challenging business, financial and legal issues.
The New York Times recently reported interesting data. In a nutshell, California’s recent years of prospering has led the country in many economic ways. The state accounts for 12% of the population, but has outperformed that ...
Being around so many professionals from all different walks allows me to be inquisitive and candid. I like to ask intriguing and sometimes thought-provoking questions. In the last 15 years, I’ve become an advocate for sma...
In April of this year, the California Supreme Court handed down its much anticipated opinion in Dynamex Operations West, Inc. v. Superior Court, an opinion that clarifies when workers in California should be classified as emplo...
President Obama signed into law the American Jobs (Jumpstart Our Business Startups) Act, which is designed to help add jobs and bolster the economy. The bill includes $253 billion in tax credits and $194 billion in spending, pl...
In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether leg...
The Rams had a big turnaround year in the 2017–18 season. Standout performances by Jared Goff and Todd Gurley led the team to an amazing reversal of fortune, with a 4–12 season a year back to 11–5 this just finished sea...
Disasters. Lawsuits. Scandals. Criminal Matters. All strike fear into the souls of business owners. Having a well-thought-out crisis plan can help you avert a business-threatening problem. What happens when there is a natural d...
With social media, there is no “one size” fits all. In fact, it’s less important what you like, but rather what your customers and clients like, trust, and value. Here are five social media platforms no business can leave...
Welcome to the brave, new world of office space in the Los Angeles market. It is comprised of neighborhoods, communities, huddle spaces, hoteling, benching, pathways, and—above all—collaborative space. Oh, and let’s not f...
Understanding what drives value in your company will pay you dividends when you decide to sell. Every business owner wants the maximum value when he or she sells a business. Not many succeed. What prevents business owners from ...
What one marketing professional and part-time university professor has learned about millennials may surprise you! They are not who mainstream media thinks they are! They are lazy. They are loners. They are narcissistic. That...