Southern California Professional Magazine is California’s first Dual Internet Platform™ (DIP™)* online business publication. Written exclusively by leading business professionals, Southern California Professional focuses on business, financial and legal matters affecting businesses, business owners, and their clientele. Contributors include attorneys / lawyers, accountants, business consultants and advisors, and business owners.
Southern California Professional features articles on business, finance and legal issues written in a reader-friendly way. It is designed to provide individuals, families, businesses and business owners with information and strategies that will guide them through many of today’s challenging business, financial and legal issues.
The more I interact with established business men, the more I have come to know that they struggle just as much, if not more, than us women with the whole “Life / Work Balance” issue. Women are far more forthcoming ...
A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly ...
An exclusive excerpt from the new book Naked Without A Network! During my many years of learning about networking and fostering relationships, I have probably heard every networking myth (i.e., excuse for not putting forth the ...
Once you’ve acquired a new business or practice, here are four ways to keep the customers satisfied. Buying a business is a huge commitment, and before the ink dries on the contract, it’s easy to focus on the upside—the p...
Once the decision to sell has been made, a business owner should be aware of the number of possible business buyers. Just as small business itself has become more sophisticated, the people interested in buying them have also be...
In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether leg...
What one marketing professional and part-time university professor has learned about millennials may surprise you! They are not who mainstream media thinks they are! They are lazy. They are loners. They are narcissistic. Thatâ€...
An employer’s biggest productivity concern used to be whether employees were taking personal calls or playing solitaire on the computer. Social media has added a new demand for employer protection from cyber activities. Today...
Understanding what drives value in your company will pay you dividends when you decide to sell. Every business owner wants the maximum value when he or she sells a business. Not many succeed. What prevents business owners from ...
When a business has consistent revenue, profits and value, what options does a seller have? Here are key factors for selling a business. Buyers are more educated than ever these days, and they are not taking risks. The current ...
The ladder of success leads rung by rung to merely more success, not happiness. Fatherhood has a way of forcing us to reexamine our views in a way that is always not so easy. I always felt that, as a father, part of my role was...