Southern California Professional Magazine is California’s first Dual Internet Platform™ (DIP™)* online business publication. Written exclusively by leading business professionals, Southern California Professional focuses on business, financial and legal matters affecting businesses, business owners, and their clientele. Contributors include attorneys / lawyers, accountants, business consultants and advisors, and business owners.
Southern California Professional features articles on business, finance and legal issues written in a reader-friendly way. It is designed to provide individuals, families, businesses and business owners with information and strategies that will guide them through many of today’s challenging business, financial and legal issues.
As attorneys rush to use social media, new issues are emerging that could cause trouble for some in the legal profession. There has been an argument of attorney advertising ethics since the Supreme Court opened the doors for at...
Here’s a rundown on what’s happening in the world of Internet, mobile and social media. Valuation FACEBOOK AT $90+ BILLION As of our release date for this issue, Facebook was in the final prep stages for its initial public ...
In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether leg...
Welcome to the brave, new world of office space in the Los Angeles market. It is comprised of neighborhoods, communities, huddle spaces, hoteling, benching, pathways, and—above all—collaborative space. Oh, and let’s not f...
Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid ca...
Once you’ve acquired a new business or practice, here are four ways to keep the customers satisfied. Buying a business is a huge commitment, and before the ink dries on the contract, it’s easy to focus on the upside—the p...
Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of...
Juggling calls, shipping and staffing on your own will stress even the most seasoned business owner. Here are nine ways to help alleviate the day-to-day burden. Whether you are just opening a new business, or are already establ...
California ended the quarter on a slightly upbeat note. The state added more than 18,000 non-farm jobs in March 2012, according to the Employment Development Department of California. While the unemployment rate rose one tenth ...
Using philanthropy to diversify and generate income is easier than you think. Do you own too much of a good thing? One of the keys to successful long-term investing is diversification—owning enough of different kinds of inves...
An exclusive excerpt from the new book Naked Without A Network! During my many years of learning about networking and fostering relationships, I have probably heard every networking myth (i.e., excuse for not putting forth the ...