Features


Six Networking Myths & Mistakes
Business

6 Networking Myths & Mistakes

Posted  June 1, 2017  by  Davis Blaine

An exclusive excerpt from the new book Naked Without A Network! During my many years of learning about networking and fostering relationships, I have probably heard every networking myth (i.e., excuse for not putting forth the effort to network). Let me dispel at least some of them. One More Contact “I have enough contacts. I […]

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The Path To Partner, Yi Sun Kim
Current Issue

The Path To Partner

Posted  June 1, 2017  by  Jerri Hemsworth

How Yi Sun Kim, the newest partner at Greenberg & Bass, parlayed a bad economy, hard work and philanthropy into a burgeoning practice and a happy life. When you have a conversation with Yi Sun Kim, you quickly get the idea of what she is truly passionate about: her family, her pro-bono work, helping people, […]

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Taking Millennials Mainstream
Current Issue

Taking Millennials Mainstream

Posted  May 31, 2017  by  Brian Hemsworth

What one marketing professional and part-time university professor has learned about millennials may surprise you! They are not who mainstream media thinks they are! They are lazy. They are loners. They are narcissistic. That’s the millennial stereotype. Always on their smartphones, probably Snapchat or Instagram, or the social media du jour. But is it true? […]

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Drew Grey of SRG
Accounting

Grey Matters

Posted  May 31, 2017  by  Brian Hemsworth

One of Southern California’s leading financial advisor/CFO/CPA’s speaks out on current trends. Don’t call Drew Grey an accountant. He hates that. It’s not that he isn’t a CPA (he is), or that he is ashamed of it (he’s not). Quite the contrary, Grey is proud of his financial service background. But being a certified public […]

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Losing Your Concentration
Current Issue

Losing Your Concentration

Posted  May 18, 2017  by  Juan Ros

Using philanthropy to diversify and generate income is easier than you think. Do you own too much of a good thing? One of the keys to successful long-term investing is diversification—owning enough of different kinds of investments so that your entire portfolio doesn’t move in the same direction (up or down) at the same time. […]

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Is Now The Time To Sell Your Business
Business

Is Now The Time To Sell Your Business?

Posted  May 12, 2017  by  Matt Coletta

The economy is improving and business is up, but is now the time to sell? You might be surprised! Knowing that you want to sell is easy. You decide that. Knowing when to sell, well now that’s a bit tougher. Will the market go up, or down? Is your business packaged properly for sale? Can […]

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SoCalPro-True-Value-In-Business

Finding The True Value In Business Today

What an amazing time it is to be in business. Social media has everyone scrambling to rethink the value of their own marketing and how can it be leveraged into actual profit. But let’s be realistic, folks. Facebook just went ...
by Jerri Hemsworth
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Southern California Professional May June July 2012

Welcome Issue #2 of Southern California Professional!

Issue #2 of Southern California Professional Magazine has arrived! We’ve posted the articles, so you’re free to read as you like. It’s full of news, articles and features for professionals and their clients, b...
by Brian Hemsworth
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Creating Maximum Business Value

Understanding what drives value in your company will pay you dividends when you decide to sell. Every business owner wants the maximum value when he or she sells a business. Not many succeed. What prevents business owners from ...
by Davis Blaine
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How To Save On Your Next Office Lease

Landlords lease office space 365 days a year. How often do you? Good information is the first step in obtaining a more favorable lease. Your office says a lot about you and your firm. The city, the building, the space, the furn...
by Sheryl Mazirow
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SoCalProfessional.Outsourcing

Is Outsourcing An Option For Your Business?

Juggling calls, shipping and staffing on your own will stress even the most seasoned business owner. Here are nine ways to help alleviate the day-to-day burden. Whether you are just opening a new business, or are already establ...
by Sandy Allan
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Cloud Computing

Cloud computing is taking the business world by storm. Here’s what you need to know about “the cloud” and your business. Go to My PC” is a product that allows people to sign in to their office PCs from other locations, ...
by Bob Green
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Social Media Mash

FacedIn, LinkBook, Twitrest & Pintwit: Who’s Doing What?

Here’s a rundown on what’s happening in the world of Internet, mobile and social media. Valuation FACEBOOK AT $90+ BILLION As of our release date for this issue, Facebook was in the final prep stages for its initial public ...
by Jerri Hemsworth
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Crisis Management In A Rapid-Fire Communication World

Disasters. Lawsuits. Scandals. Criminal Matters. All strike fear into the souls of business owners. Having a well-thought-out crisis plan can help you avert a business-threatening problem. What happens when there is a natural d...
by Cindy Rakowitz
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Business Development For Young Professionals

Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of...
by Brian Hemsworth
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SoCalPro-Electric-Car-Charging-Station

Brown To Build Electric Car Charging Network

Governor Edmund G. Brown Jr. announced a $120 million dollar settlement with NRG Energy Inc. that will fund the construction of a statewide network of charging stations for zero-emission vehicles (ZEVs), including at least 200 ...
by Jerri Hemsworth
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4.1.1

Obama Signs Jobs Act to Help Small Businesses

President Obama signed into law the American Jobs (Jumpstart Our Business Startups) Act, which is designed to help add jobs and bolster the economy. The bill includes $253 billion in tax credits and $194 billion in spending, pl...
by Jerri Hemsworth
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