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The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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SanDiego

San Diego’s Top Three Industries

For decades San Diego generated most of its business as a result of the military operations in the area. But the military has given way to manufacturing in the sunny city bordering Mexico. Third on the list is tourism. Collecti...
by Jerri Hemsworth
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Crisis Management In A Rapid-Fire Communication World

Disasters. Lawsuits. Scandals. Criminal Matters. All strike fear into the souls of business owners. Having a well-thought-out crisis plan can help you avert a business-threatening problem. What happens when there is a natural d...
by Cindy Rakowitz
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News and Views: Pot Economy in California

Pot Economy Projected At More Than $7 Billion In California. But…

The cannabis culture is quickly becoming the cannabis economy here in California. The November 2016 vote that legalized pot here is scratching the surface of popular knowledge, but those in the know are seeing huge investment i...
by Jerri Hemsworth
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SoCalPro-Matt-Coletta-Rating-Today-Business-Buyers-Individual.72

Rating Today’s Business Buyers: The Individual Buyer

The decision to sell has been made. A business owner should be aware of the number of possible business buyers. Here is another of today’s most active categories of business buyers: The Individual Buyer Third In A Series Most...
by Matt Coletta
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EntertainmentJobs

Entertainment Employment Up, Box Office Down

Employment in the entertainment industry is up by nearly ten percent in California over the past year, as reported by Reuters according to a report by the Los Angeles County Economic Development Corporation. More than 10,000 em...
by Jerri Hemsworth
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Stress in Retirement

Retirement Stress Is Increasing

Many California workers today are feeling stressed about retirement, and a new study indicated that many Americans are not taking steps to prepare for it. Those feeling stressed have lower levels of retirement confidence and ar...
by Jerri Hemsworth
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Southern-California-Professional-Conversation-Vikki-Stone

One-On-One With Vikki Stone

Vikki Stone is a veteran of the insurance and risk management industry, with more than 30 years of experience placing commercial and personal lines for middle market companies, manufacturers, distributors, property owners, tech...
by Jerri Hemsworth
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Are Your Employees Blogging You Into Bankruptcy?

Are Employees Blogging You Into Bankruptcy?

An employer’s biggest productivity concern used to be whether employees were taking personal calls or playing solitaire on the computer. Social media has added a new demand for employer protection from cyber activities. Today...
by Karen Gabler
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Southern California Professional Blog-Sales

Eight Simple Ways To Gain Favor In Selling

Many women have a natural proclivity to be pleasing and have been told it’s a bad thing. Let me stir the pot today. It’s a great quality for selling. No matter if you are male or female, to find or keep customers, it’s wi...
by Alyse Hart
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The 5 Social Media Platforms You Can’t Ignore

With social media, there is no “one size” fits all. In fact, it’s less important what you like, but rather what your customers and clients like, trust, and value. Here are five social media platforms no business can leave...
by Brenda Hill
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As California Goes, So Goes U.S.

The New York Times recently reported interesting data. In a nutshell, California’s recent years of prospering has led the country in many economic ways. The state accounts for 12% of the population, but has outperformed that ...
by Jerri Hemsworth
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