Features


SoCalPro-The-Alpha-Brand-Brian-Hemsworth
Current Issue

The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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woman holds paper with word unhappy in office
Business

Why Successful People Are Not Happy

Posted  January 15, 2018  by  Mark Jaffe

The ladder of success leads rung by rung to merely more success, not happiness. Fatherhood has a way of forcing us to reexamine our views in a way that is always not so easy. I always felt that, as a father, part of my role was to try to put my son’s newfound experiences into […]

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SoCalPro-Ensuring-Litigation-Success-Ian-Corzine
Current Issue

Ensuring Litigation Success

Posted  January 10, 2018  by  Brian Hemsworth

Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insurance litigator, nor is he your stereotypical attorney. For those following him on social media, you’d think he’s a friend of an adventurer […]

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Warning Your Trademark is Expiring. Or Is It?
Current Issue

Warning! Your Trademark is Expiring. Or Is It?

Posted  January 10, 2018  by  Dana Delman, Esq.

A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly straightforward if you do your due diligence before filing and meet generous trademark office deadlines. However, there are minor nuances […]

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Millennium Biltmore Hotel, Los Angeles, USA
Business

Favorite Business Hotels for Southern California Professionals

Posted  January 1, 2018  by  Brian Hemsworth

A survey of some of the best places to stay when doing business in Southern California! Some like it. Some hate it. It can be lux and wonderful, or fast and furious. But we all do it—business travel! Each year, more than 40 million visitors come to the greater Los Angeles area. San Diego gets […]

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Not Your Father's Office By Sheryl Mazirow
Current Issue

Not Your Father’s Office Space

Posted  October 1, 2017  by  Sheryl Mazirow

Welcome to the brave, new world of office space in the Los Angeles market. It is comprised of neighborhoods, communities, huddle spaces, hoteling, benching, pathways, and—above all—collaborative space. Oh, and let’s not forget the ability to bring man’s best friend, our beloved dog, to work. Today’s office space landscape is far different than it was […]

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Southern California Professional Blog Inside

Welcome To A New Concept In Publishing

Welcome to Southern California ­Professional Magazine, a radically new concept in journalism, publishing, and communications. While some traditional print magazines are still making a go of it, sadly, many have faded away. Man...
by Jerri Hemsworth
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iPad2_SmartCover_PRINT

Are iPad’s Now Required For Business Meetings?

How Apple’s tablet has put pads of paper and laptops to shame! The iPad was launched with much poo-poo’ing from the PC crowd and a lot of head scratching from their own Mac crowd. Was it a tablet laptop? Was it a new form o...
by C. David Joyce
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Independent Contractor vs. Employee ABC Test

Independent Contractor vs. Employee—Easy as A, B, C?

In April of this year, the California Supreme Court handed down its much anticipated opinion in Dynamex Operations West, Inc. v. Superior Court, an opinion that clarifies when workers in California should be classified as emplo...
by Lee Miller and Ilana Kaufman
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FrivolousLawsuits

Frivolous Lawsuits Alive And Well In CA

One Huntington Beach resident filed 47 lawsuits last year. One of these is a lawsuit against Tom Hanks, alleging he harassed her. Another OC resident has racked up 22 lawsuits in the past few years. And according to a recent pi...
by Jerri Hemsworth
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EntertainmentJobs

Entertainment Employment Up, Box Office Down

Employment in the entertainment industry is up by nearly ten percent in California over the past year, as reported by Reuters according to a report by the Los Angeles County Economic Development Corporation. More than 10,000 em...
by Jerri Hemsworth
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How To Market Yourself As An Expert

How To Market Yourself As An Expert

In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether leg...
by Brian Hemsworth
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Selling A Business In A Tight Economy

Selling A Business In A Tight Economy

When a business has consistent revenue, profits and value, what options does a seller have? Here are key factors for selling a business. Buyers are more educated than ever these days, and they are not taking risks. The current ...
by Matt Coletta
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Buying A Franchisor

The Leap of Faith: Buying a Franchisor

While buying a franchise operation may have challenges, there are also pay-offs when done properly. This economy has caused a lot of businesses to change ownership. The problems on one side of the table have become opportunitie...
by Barry Kurtz
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Are Your Employees Blogging You Into Bankruptcy?

Are Employees Blogging You Into Bankruptcy?

An employer’s biggest productivity concern used to be whether employees were taking personal calls or playing solitaire on the computer. Social media has added a new demand for employer protection from cyber activities. Today...
by Karen Gabler
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Keep Clients Happy After You Buy

Keeping Clients Happy After You Buy

Once you’ve acquired a new business or practice, here are four ways to keep the customers satisfied. Buying a business is a huge commitment, and before the ink dries on the contract, it’s easy to focus on the upside—the p...
by Alyse Hart
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Print

Who’s Buying Our Stuff?

Outside of California, who buys the stuff that we make? Southern California Professional recently reviewed statistics from the Kryser Center for Economic Research in their 2011 International Trade Report. The leading export des...
by Jerri Hemsworth
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