Features


SoCalPro-The-Alpha-Brand-Brian-Hemsworth
Current Issue

The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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woman holds paper with word unhappy in office
Business

Why Successful People Are Not Happy

Posted  January 15, 2018  by  Mark Jaffe

The ladder of success leads rung by rung to merely more success, not happiness. Fatherhood has a way of forcing us to reexamine our views in a way that is always not so easy. I always felt that, as a father, part of my role was to try to put my son’s newfound experiences into […]

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SoCalPro-Ensuring-Litigation-Success-Ian-Corzine
Current Issue

Ensuring Litigation Success

Posted  January 10, 2018  by  Brian Hemsworth

Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insurance litigator, nor is he your stereotypical attorney. For those following him on social media, you’d think he’s a friend of an adventurer […]

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Warning Your Trademark is Expiring. Or Is It?
Current Issue

Warning! Your Trademark is Expiring. Or Is It?

Posted  January 10, 2018  by  Dana Delman, Esq.

A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly straightforward if you do your due diligence before filing and meet generous trademark office deadlines. However, there are minor nuances […]

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Millennium Biltmore Hotel, Los Angeles, USA
Business

Favorite Business Hotels for Southern California Professionals

Posted  January 1, 2018  by  Brian Hemsworth

A survey of some of the best places to stay when doing business in Southern California! Some like it. Some hate it. It can be lux and wonderful, or fast and furious. But we all do it—business travel! Each year, more than 40 million visitors come to the greater Los Angeles area. San Diego gets […]

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Not Your Father's Office By Sheryl Mazirow
Current Issue

Not Your Father’s Office Space

Posted  October 1, 2017  by  Sheryl Mazirow

Welcome to the brave, new world of office space in the Los Angeles market. It is comprised of neighborhoods, communities, huddle spaces, hoteling, benching, pathways, and—above all—collaborative space. Oh, and let’s not forget the ability to bring man’s best friend, our beloved dog, to work. Today’s office space landscape is far different than it was […]

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SoCalProfessional.Outsourcing

Is Outsourcing An Option For Your Business?

Juggling calls, shipping and staffing on your own will stress even the most seasoned business owner. Here are nine ways to help alleviate the day-to-day burden. Whether you are just opening a new business, or are already establ...
by Sandy Allan
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Cloud Computing

Cloud computing is taking the business world by storm. Here’s what you need to know about “the cloud” and your business. Go to My PC” is a product that allows people to sign in to their office PCs from other locations, ...
by Bob Green
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Social Media Mash

FacedIn, LinkBook, Twitrest & Pintwit: Who’s Doing What?

Here’s a rundown on what’s happening in the world of Internet, mobile and social media. Valuation FACEBOOK AT $90+ BILLION As of our release date for this issue, Facebook was in the final prep stages for its initial public ...
by Jerri Hemsworth
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Crisis Management In A Rapid-Fire Communication World

Disasters. Lawsuits. Scandals. Criminal Matters. All strike fear into the souls of business owners. Having a well-thought-out crisis plan can help you avert a business-threatening problem. What happens when there is a natural d...
by Cindy Rakowitz
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Business Development For Young Professionals

Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of...
by Brian Hemsworth
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SoCalPro-Electric-Car-Charging-Station

Brown To Build Electric Car Charging Network

Governor Edmund G. Brown Jr. announced a $120 million dollar settlement with NRG Energy Inc. that will fund the construction of a statewide network of charging stations for zero-emission vehicles (ZEVs), including at least 200 ...
by Jerri Hemsworth
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4.1.1

Obama Signs Jobs Act to Help Small Businesses

President Obama signed into law the American Jobs (Jumpstart Our Business Startups) Act, which is designed to help add jobs and bolster the economy. The bill includes $253 billion in tax credits and $194 billion in spending, pl...
by Jerri Hemsworth
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4.1.1

Employers Don’t Have To Ensure Lunch

The California Supreme Court recently ruled that employers are under no obligation to ensure that workers take legally mandated lunch breaks. This case has impact on millions of California workers and thousands of California em...
by Jerri Hemsworth
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SoCalPro.Venture-Capital

Q1 Venture Capital Investments In Southern California Nears $1 Billion

The MoneyTree™ Report from PricewaterhouseCoopers, The National Venture Capital Association. Thomson Reuters tell us that there were just under a billion dollars in venture capital investments in the Southern California regio...
by Jerri Hemsworth
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SoCalPro-Help-Wanted

California in Recovery—Slowly But Surely

California ended the quarter on a slightly upbeat note. The state added more than 18,000 non-farm jobs in March 2012, according to the Employment Development Department of California. While the unemployment rate rose one tenth ...
by Jerri Hemsworth
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Rakowitz-show

Hemsworth To Be Interviewed On Stars of PR Radio

Brian Hemsworth, contributor to Southern California Professional Magazine will be interviewed by Cindy Rakowitz Thursday  on the Stars of PR radio show. They’ll be discussing the magazine, marketing, and a whole bunch of...
by Brian Hemsworth
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