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The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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SoCalPro-3-things-Every-CEO-Should-Know-About-Marketing-Hemsworth

3 Things Every CEO Should Know About Today’s Marketing

Follow these rules for a successful future. Ignore them, and you may risk everything. As a CEO, a president, a managing partner, you are the figurehead for your company. You are the leader, the north star, and the light to whic...
by Brian Hemsworth
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SoCalPro-Help-Wanted

California in Recovery—Slowly But Surely

California ended the quarter on a slightly upbeat note. The state added more than 18,000 non-farm jobs in March 2012, according to the Employment Development Department of California. While the unemployment rate rose one tenth ...
by Jerri Hemsworth
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How To Save On Your Next Office Lease

Landlords lease office space 365 days a year. How often do you? Good information is the first step in obtaining a more favorable lease. Your office says a lot about you and your firm. The city, the building, the space, the furn...
by Sheryl Mazirow
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SoCalPro-Matt-Coletta-Rating-Today-Business-Buyers.72

Rating Today’s Business Buyers: Family Members

Once the decision to sell has been made, a business owner should be aware of the number of possible business buyers. Just as small business itself has become more sophisticated, the people interested in buying them have also be...
by Matt Coletta
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Cloud Computing

Cloud computing is taking the business world by storm. Here’s what you need to know about “the cloud” and your business. Go to My PC” is a product that allows people to sign in to their office PCs from other locations, ...
by Bob Green
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Selling A Business In A Tight Economy

Selling A Business In A Tight Economy

When a business has consistent revenue, profits and value, what options does a seller have? Here are key factors for selling a business. Buyers are more educated than ever these days, and they are not taking risks. The current ...
by Matt Coletta
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Southern-California-Professional-Conversation-Jeff-Munjack

One-On-One With Jeff Munjack

Jeff Munjack is the founder and president of JDM Financial Group. He has more than sixteen years of experience in working with family-owned businesses, successful professionals and multi-generational families. His unique expert...
by Jerri Hemsworth
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Tony-Fadell-iPod-Inc-Magazine

Tony Fadell The Guy Who Invented the iPod

There are lots of “urban business myths” floating around—from Facebook to Chia Pets, McDonald’s to Microsoft. But one of my favorites is the iPod. I remember driving in my car hearing a DJ talk about this ra...
by Brian Hemsworth
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SoCalPro-Electric-Car-Charging-Station

Brown To Build Electric Car Charging Network

Governor Edmund G. Brown Jr. announced a $120 million dollar settlement with NRG Energy Inc. that will fund the construction of a statewide network of charging stations for zero-emission vehicles (ZEVs), including at least 200 ...
by Jerri Hemsworth
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Print

Who’s Buying Our Stuff?

Outside of California, who buys the stuff that we make? Southern California Professional recently reviewed statistics from the Kryser Center for Economic Research in their 2011 International Trade Report. The leading export des...
by Jerri Hemsworth
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SoCalPro-The-Alpha-Brand-Brian-Hemsworth

The Alpha Brand

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid ca...
by Brian Hemsworth
0

 


 
 


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