Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]
The ladder of success leads rung by rung to merely more success, not happiness. Fatherhood has a way of forcing us to reexamine our views in a way that is always not so easy. I always felt that, as a father, part of my role was to try to put my son’s newfound experiences into […]
Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insurance litigator, nor is he your stereotypical attorney. For those following him on social media, you’d think he’s a friend of an adventurer […]
A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly straightforward if you do your due diligence before filing and meet generous trademark office deadlines. However, there are minor nuances […]
A survey of some of the best places to stay when doing business in Southern California! Some like it. Some hate it. It can be lux and wonderful, or fast and furious. But we all do it—business travel! Each year, more than 40 million visitors come to the greater Los Angeles area. San Diego gets […]
Welcome to the brave, new world of office space in the Los Angeles market. It is comprised of neighborhoods, communities, huddle spaces, hoteling, benching, pathways, and—above all—collaborative space. Oh, and let’s not forget the ability to bring man’s best friend, our beloved dog, to work. Today’s office space landscape is far different than it was […]
In its first month, the iPad Mini broke sales records. Now a flood of mini tablets has hit the market. Are they really necessary? As a devoted Apple fan, as well as the owner of a Mac-technology consulting firm, you’d think I...
Southern California is a hotbed for some really great blogs. While many blogs are just shills and fronts for folks trying to “sell” services, we’ve found a number of them that we think are great reads. So, sit...
So, if you missed our last post, SoCalProfessional is now actively updating the website and our social media with video! Our goal is to shoot video of each contributor talking about key issues from their most recent submission....
California ended the quarter on a slightly upbeat note. The state added more than 18,000 non-farm jobs in March 2012, according to the Employment Development Department of California. While the unemployment rate rose one tenth ...
Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of...
Using philanthropy to diversify and generate income is easier than you think. Do you own too much of a good thing? One of the keys to successful long-term investing is diversification—owning enough of different kinds of inves...
We’re probably around the peak, so say many in real estate. Low rates and low inventory have made for high prices, but with rates increasing, changes in tax laws, and questionable future scenarios, experts think we’re likel...
One of Southern California’s leading financial advisor/CFO/CPA’s speaks out on current trends. Don’t call Drew Grey an accountant. He hates that. It’s not that he isn’t a CPA (he is), or that he is ashamed of it (heâ€...
The decision to sell has been made. A business owner should be aware of the number of possible business buyers. Here is another of today’s most active categories of business buyers: The Foreign Buyer Second In A Series Foreig...
In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether leg...
The California Supreme Court recently ruled that employers are under no obligation to ensure that workers take legally mandated lunch breaks. This case has impact on millions of California workers and thousands of California em...