Features


SoCalPro-The-Alpha-Brand-Brian-Hemsworth
Current Issue

The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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woman holds paper with word unhappy in office
Business

Why Successful People Are Not Happy

Posted  January 15, 2018  by  Mark Jaffe

The ladder of success leads rung by rung to merely more success, not happiness. Fatherhood has a way of forcing us to reexamine our views in a way that is always not so easy. I always felt that, as a father, part of my role was to try to put my son’s newfound experiences into […]

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SoCalPro-Ensuring-Litigation-Success-Ian-Corzine
Current Issue

Ensuring Litigation Success

Posted  January 10, 2018  by  Brian Hemsworth

Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insurance litigator, nor is he your stereotypical attorney. For those following him on social media, you’d think he’s a friend of an adventurer […]

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Warning Your Trademark is Expiring. Or Is It?
Current Issue

Warning! Your Trademark is Expiring. Or Is It?

Posted  January 10, 2018  by  Dana Delman, Esq.

A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly straightforward if you do your due diligence before filing and meet generous trademark office deadlines. However, there are minor nuances […]

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Millennium Biltmore Hotel, Los Angeles, USA
Business

Favorite Business Hotels for Southern California Professionals

Posted  January 1, 2018  by  Brian Hemsworth

A survey of some of the best places to stay when doing business in Southern California! Some like it. Some hate it. It can be lux and wonderful, or fast and furious. But we all do it—business travel! Each year, more than 40 million visitors come to the greater Los Angeles area. San Diego gets […]

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Not Your Father's Office By Sheryl Mazirow
Current Issue

Not Your Father’s Office Space

Posted  October 1, 2017  by  Sheryl Mazirow

Welcome to the brave, new world of office space in the Los Angeles market. It is comprised of neighborhoods, communities, huddle spaces, hoteling, benching, pathways, and—above all—collaborative space. Oh, and let’s not forget the ability to bring man’s best friend, our beloved dog, to work. Today’s office space landscape is far different than it was […]

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Buying A Franchisor

The Leap of Faith: Buying a Franchisor

While buying a franchise operation may have challenges, there are also pay-offs when done properly. This economy has caused a lot of businesses to change ownership. The problems on one side of the table have become opportunitie...
by Barry Kurtz
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SanDiego

San Diego’s Top Three Industries

For decades San Diego generated most of its business as a result of the military operations in the area. But the military has given way to manufacturing in the sunny city bordering Mexico. Third on the list is tourism. Collecti...
by Jerri Hemsworth
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business card

Lame Excuses For Not Running Your Own Business

Being around so many professionals from all different walks allows me to be inquisitive and candid. I like to ask intriguing and sometimes thought-provoking questions. In the last 15 years, I’ve become an advocate for sma...
by Jerri Hemsworth
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SoCalProfessional.Outsourcing

Is Outsourcing An Option For Your Business?

Juggling calls, shipping and staffing on your own will stress even the most seasoned business owner. Here are nine ways to help alleviate the day-to-day burden. Whether you are just opening a new business, or are already establ...
by Sandy Allan
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Southern-California-Professional-quarterback

What’s An NFL Move To Los Angeles Worth? Billions!

The Rams had a big turnaround year in the 2017–18 season. Standout performances by Jared Goff and Todd Gurley led the team to an amazing reversal of fortune, with a 4–12 sea­son a year back to 11–5 this just finished sea...
by Jerri Hemsworth
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Not Your Father's Office By Sheryl Mazirow

Not Your Father’s Office Space

Welcome to the brave, new world of office space in the Los Angeles market. It is comprised of neighborhoods, communities, huddle spaces, hoteling, benching, pathways, and—above all—collaborative space. Oh, and let’s not f...
by Sheryl Mazirow
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Southern California Professional Blog Inside

Southern California Business Blogs We Love

Southern California is a hotbed for some really great blogs. While many blogs are just shills and fronts for folks trying to “sell” services, we’ve found a number of them that we think are great reads. So, sit...
by Brian Hemsworth
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Stress in Retirement

Retirement Stress Is Increasing

Many California workers today are feeling stressed about retirement, and a new study indicated that many Americans are not taking steps to prepare for it. Those feeling stressed have lower levels of retirement confidence and ar...
by Jerri Hemsworth
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Rakowitz-show

Hemsworth To Be Interviewed On Stars of PR Radio

Brian Hemsworth, contributor to Southern California Professional Magazine will be interviewed by Cindy Rakowitz Thursday  on the Stars of PR radio show. They’ll be discussing the magazine, marketing, and a whole bunch of...
by Brian Hemsworth
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Keep Clients Happy After You Buy

Keeping Clients Happy After You Buy

Once you’ve acquired a new business or practice, here are four ways to keep the customers satisfied. Buying a business is a huge commitment, and before the ink dries on the contract, it’s easy to focus on the upside—the p...
by Alyse Hart
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Social Media info graphic

The 5 Social Media Platforms You Can’t Ignore

With social media, there is no “one size” fits all. In fact, it’s less important what you like, but rather what your customers and clients like, trust, and value. Here are five social media platforms no business can leave...
by Brenda Hill
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