Features


SoCalPro-The-Alpha-Brand-Brian-Hemsworth
Current Issue

The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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woman holds paper with word unhappy in office
Business

Why Successful People Are Not Happy

Posted  January 15, 2018  by  Mark Jaffe

The ladder of success leads rung by rung to merely more success, not happiness. Fatherhood has a way of forcing us to reexamine our views in a way that is always not so easy. I always felt that, as a father, part of my role was to try to put my son’s newfound experiences into […]

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SoCalPro-Ensuring-Litigation-Success-Ian-Corzine
Current Issue

Ensuring Litigation Success

Posted  January 10, 2018  by  Brian Hemsworth

Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insurance litigator, nor is he your stereotypical attorney. For those following him on social media, you’d think he’s a friend of an adventurer […]

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Warning Your Trademark is Expiring. Or Is It?
Current Issue

Warning! Your Trademark is Expiring. Or Is It?

Posted  January 10, 2018  by  Dana Delman, Esq.

A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly straightforward if you do your due diligence before filing and meet generous trademark office deadlines. However, there are minor nuances […]

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Millennium Biltmore Hotel, Los Angeles, USA
Business

Favorite Business Hotels for Southern California Professionals

Posted  January 1, 2018  by  Brian Hemsworth

A survey of some of the best places to stay when doing business in Southern California! Some like it. Some hate it. It can be lux and wonderful, or fast and furious. But we all do it—business travel! Each year, more than 40 million visitors come to the greater Los Angeles area. San Diego gets […]

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Not Your Father's Office By Sheryl Mazirow
Current Issue

Not Your Father’s Office Space

Posted  October 1, 2017  by  Sheryl Mazirow

Welcome to the brave, new world of office space in the Los Angeles market. It is comprised of neighborhoods, communities, huddle spaces, hoteling, benching, pathways, and—above all—collaborative space. Oh, and let’s not forget the ability to bring man’s best friend, our beloved dog, to work. Today’s office space landscape is far different than it was […]

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SoCalPro-Ethical-Issues-For-Attorneys-Using-Social-Media

Ethical Issues For Attorneys Using Social Media

As attorneys rush to use social media, new issues are emerging that could cause trouble for some in the legal profession. There has been an argument of attorney advertising ethics since the Supreme Court opened the doors for at...
by Brenda Hill
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Business Development For Young Professionals

Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of...
by Brian Hemsworth
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Print

Who’s Buying Our Stuff?

Outside of California, who buys the stuff that we make? Southern California Professional recently reviewed statistics from the Kryser Center for Economic Research in their 2011 International Trade Report. The leading export des...
by Jerri Hemsworth
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SoCalPro.Venture-Capital

Q1 Venture Capital Investments In Southern California Nears $1 Billion

The MoneyTree™ Report from PricewaterhouseCoopers, The National Venture Capital Association. Thomson Reuters tell us that there were just under a billion dollars in venture capital investments in the Southern California regio...
by Jerri Hemsworth
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Sheryl Mazirow Pens Feature on Smarter Commercial Leasing

One positive aspect of the down economy for business owners is that in many areas it has shifted from being a “landlord’s market” to a “tenant’s market.” If you know what you’re doing, ...
by Brian Hemsworth
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Warning Your Trademark is Expiring. Or Is It?

Warning! Your Trademark is Expiring. Or Is It?

A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly ...
by Dana Delman, Esq.
0

 
 
How To Market Yourself As An Expert

How To Market Yourself As An Expert

In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether leg...
by Brian Hemsworth
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Keep Clients Happy After You Buy

Keeping Clients Happy After You Buy

Once you’ve acquired a new business or practice, here are four ways to keep the customers satisfied. Buying a business is a huge commitment, and before the ink dries on the contract, it’s easy to focus on the upside—the p...
by Alyse Hart
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Southern California Professional Blog Inside

Southern California Business Blogs We Love

Southern California is a hotbed for some really great blogs. While many blogs are just shills and fronts for folks trying to “sell” services, we’ve found a number of them that we think are great reads. So, sit...
by Brian Hemsworth
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Cloud Computing

Cloud computing is taking the business world by storm. Here’s what you need to know about “the cloud” and your business. Go to My PC” is a product that allows people to sign in to their office PCs from other locations, ...
by Bob Green
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SoCalPro-Ensuring-Litigation-Success-Ian-Corzine

Ensuring Litigation Success

Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insuran...
by Brian Hemsworth
0

 


 
 


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