Features


SoCalPro-The-Alpha-Brand-Brian-Hemsworth
Current Issue

The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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woman holds paper with word unhappy in office
Business

Why Successful People Are Not Happy

Posted  January 15, 2018  by  Mark Jaffe

The ladder of success leads rung by rung to merely more success, not happiness. Fatherhood has a way of forcing us to reexamine our views in a way that is always not so easy. I always felt that, as a father, part of my role was to try to put my son’s newfound experiences into […]

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SoCalPro-Ensuring-Litigation-Success-Ian-Corzine
Current Issue

Ensuring Litigation Success

Posted  January 10, 2018  by  Brian Hemsworth

Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insurance litigator, nor is he your stereotypical attorney. For those following him on social media, you’d think he’s a friend of an adventurer […]

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Warning Your Trademark is Expiring. Or Is It?
Current Issue

Warning! Your Trademark is Expiring. Or Is It?

Posted  January 10, 2018  by  Dana Delman, Esq.

A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly straightforward if you do your due diligence before filing and meet generous trademark office deadlines. However, there are minor nuances […]

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Millennium Biltmore Hotel, Los Angeles, USA
Business

Favorite Business Hotels for Southern California Professionals

Posted  January 1, 2018  by  Brian Hemsworth

A survey of some of the best places to stay when doing business in Southern California! Some like it. Some hate it. It can be lux and wonderful, or fast and furious. But we all do it—business travel! Each year, more than 40 million visitors come to the greater Los Angeles area. San Diego gets […]

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Not Your Father's Office By Sheryl Mazirow
Current Issue

Not Your Father’s Office Space

Posted  October 1, 2017  by  Sheryl Mazirow

Welcome to the brave, new world of office space in the Los Angeles market. It is comprised of neighborhoods, communities, huddle spaces, hoteling, benching, pathways, and—above all—collaborative space. Oh, and let’s not forget the ability to bring man’s best friend, our beloved dog, to work. Today’s office space landscape is far different than it was […]

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SoCalPro-Tech-Wise-The-Shrinking-Tablet

The Shrinking Tablet: Who Needs It?

In its first month, the iPad Mini broke sales records. Now a flood of mini tablets has hit the market. Are they really necessary? As a devoted Apple fan, as well as the owner of a Mac-technology consulting firm, you’d think I...
by C. David Joyce
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EntertainmentJobs

Entertainment Employment Up, Box Office Down

Employment in the entertainment industry is up by nearly ten percent in California over the past year, as reported by Reuters according to a report by the Los Angeles County Economic Development Corporation. More than 10,000 em...
by Jerri Hemsworth
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Southern-California-Professional-house-

California Real Estate Likely To Slow

We’re probably around the peak, so say many in real estate. Low rates and low inventory have made for high prices, but with rates increasing, changes in tax laws, and questionable future scenarios, experts think we’re likel...
by Jerri Hemsworth
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Is Now The Time To Sell Your Business

Is Now The Time To Sell Your Business?

The economy is improving and business is up, but is now the time to sell? You might be surprised! Knowing that you want to sell is easy. You decide that. Knowing when to sell, well now that’s a bit tougher. Will the market go...
by Matt Coletta
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Print

Who’s Buying Our Stuff?

Outside of California, who buys the stuff that we make? Southern California Professional recently reviewed statistics from the Kryser Center for Economic Research in their 2011 International Trade Report. The leading export des...
by Jerri Hemsworth
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Business Development For Young Professionals

Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of...
by Brian Hemsworth
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Sheryl Mazirow Pens Feature on Smarter Commercial Leasing

One positive aspect of the down economy for business owners is that in many areas it has shifted from being a “landlord’s market” to a “tenant’s market.” If you know what you’re doing, ...
by Brian Hemsworth
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Buying A Franchisor

The Leap of Faith: Buying a Franchisor

While buying a franchise operation may have challenges, there are also pay-offs when done properly. This economy has caused a lot of businesses to change ownership. The problems on one side of the table have become opportunitie...
by Barry Kurtz
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Law
The Path To Partner, Yi Sun Kim

The Path To Partner

How Yi Sun Kim, the newest partner at Greenberg & Bass, parlayed a bad economy, hard work and philanthropy into a burgeoning practice and a happy life. When you have a conversation with Yi Sun Kim, you quickly get the idea ...
by Jerri Hemsworth
1

 
 
How To Market Yourself As An Expert

How To Market Yourself As An Expert

In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether leg...
by Brian Hemsworth
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Social Media info graphic

The 5 Social Media Platforms You Can’t Ignore

With social media, there is no “one size” fits all. In fact, it’s less important what you like, but rather what your customers and clients like, trust, and value. Here are five social media platforms no business can leave...
by Brenda Hill
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