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The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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Millennium Biltmore Hotel, Los Angeles, USA

Favorite Business Hotels for Southern California Professionals

A survey of some of the best places to stay when doing business in Southern California! Some like it. Some hate it. It can be lux and wonderful, or fast and furious. But we all do it—business travel! Each year, more than 40 m...
by Brian Hemsworth
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Brown To Build Electric Car Charging Network

Governor Edmund G. Brown Jr. announced a $120 million dollar settlement with NRG Energy Inc. that will fund the construction of a statewide network of charging stations for zero-emission vehicles (ZEVs), including at least 200 ...
by Jerri Hemsworth
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EntertainmentJobs

Entertainment Employment Up, Box Office Down

Employment in the entertainment industry is up by nearly ten percent in California over the past year, as reported by Reuters according to a report by the Los Angeles County Economic Development Corporation. More than 10,000 em...
by Jerri Hemsworth
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SoCalPro-Matt-Coletta-Rating-Today-Business-Buyers-Individual.72

Rating Today’s Business Buyers: The Individual Buyer

The decision to sell has been made. A business owner should be aware of the number of possible business buyers. Here is another of today’s most active categories of business buyers: The Individual Buyer Third In A Series Most...
by Matt Coletta
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SoCalPro-True-Value-In-Business

Finding The True Value In Business Today

What an amazing time it is to be in business. Social media has everyone scrambling to rethink the value of their own marketing and how can it be leveraged into actual profit. But let’s be realistic, folks. Facebook just went ...
by Jerri Hemsworth
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Southern California Professional Blog Inside

Southern California Business Blogs We Love

Southern California is a hotbed for some really great blogs. While many blogs are just shills and fronts for folks trying to “sell” services, we’ve found a number of them that we think are great reads. So, sit...
by Brian Hemsworth
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How To Save On Your Next Office Lease

Landlords lease office space 365 days a year. How often do you? Good information is the first step in obtaining a more favorable lease. Your office says a lot about you and your firm. The city, the building, the space, the furn...
by Sheryl Mazirow
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Tony-Fadell-iPod-Inc-Magazine

Tony Fadell The Guy Who Invented the iPod

There are lots of “urban business myths” floating around—from Facebook to Chia Pets, McDonald’s to Microsoft. But one of my favorites is the iPod. I remember driving in my car hearing a DJ talk about this ra...
by Brian Hemsworth
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How To Market Yourself As An Expert

How To Market Yourself As An Expert

In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether leg...
by Brian Hemsworth
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business card

Lame Excuses For Not Running Your Own Business

Being around so many professionals from all different walks allows me to be inquisitive and candid. I like to ask intriguing and sometimes thought-provoking questions. In the last 15 years, I’ve become an advocate for sma...
by Jerri Hemsworth
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Keep Clients Happy After You Buy

Keeping Clients Happy After You Buy

Once you’ve acquired a new business or practice, here are four ways to keep the customers satisfied. Buying a business is a huge commitment, and before the ink dries on the contract, it’s easy to focus on the upside—the p...
by Alyse Hart
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