Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]
The ladder of success leads rung by rung to merely more success, not happiness. Fatherhood has a way of forcing us to reexamine our views in a way that is always not so easy. I always felt that, as a father, part of my role was to try to put my son’s newfound experiences into […]
Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insurance litigator, nor is he your stereotypical attorney. For those following him on social media, you’d think he’s a friend of an adventurer […]
A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly straightforward if you do your due diligence before filing and meet generous trademark office deadlines. However, there are minor nuances […]
A survey of some of the best places to stay when doing business in Southern California! Some like it. Some hate it. It can be lux and wonderful, or fast and furious. But we all do it—business travel! Each year, more than 40 million visitors come to the greater Los Angeles area. San Diego gets […]
Welcome to the brave, new world of office space in the Los Angeles market. It is comprised of neighborhoods, communities, huddle spaces, hoteling, benching, pathways, and—above all—collaborative space. Oh, and let’s not forget the ability to bring man’s best friend, our beloved dog, to work. Today’s office space landscape is far different than it was […]
Here’s a rundown on what’s happening in the world of Internet, mobile and social media. Valuation FACEBOOK AT $90+ BILLION As of our release date for this issue, Facebook was in the final prep stages for its initial public ...
A survey of some of the best places to stay when doing business in Southern California! Some like it. Some hate it. It can be lux and wonderful, or fast and furious. But we all do it—business travel! Each year, more than 40 m...
We’re probably around the peak, so say many in real estate. Low rates and low inventory have made for high prices, but with rates increasing, changes in tax laws, and questionable future scenarios, experts think we’re likel...
The ladder of success leads rung by rung to merely more success, not happiness. Fatherhood has a way of forcing us to reexamine our views in a way that is always not so easy. I always felt that, as a father, part of my role was...
Once you’ve acquired a new business or practice, here are four ways to keep the customers satisfied. Buying a business is a huge commitment, and before the ink dries on the contract, it’s easy to focus on the upside—the p...
As attorneys rush to use social media, new issues are emerging that could cause trouble for some in the legal profession. There has been an argument of attorney advertising ethics since the Supreme Court opened the doors for at...
With social media, there is no “one size” fits all. In fact, it’s less important what you like, but rather what your customers and clients like, trust, and value. Here are five social media platforms no business can leave...
Here are four hidden psychological factors that corrupt performance. Business consulting often focuses on the most tangible challenges: cash flow, supply chain, work flow, job descriptions, salaries and bonuses. In my work with...
President Obama signed into law the American Jobs (Jumpstart Our Business Startups) Act, which is designed to help add jobs and bolster the economy. The bill includes $253 billion in tax credits and $194 billion in spending, pl...
Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of...
There are lots of “urban business myths” floating around—from Facebook to Chia Pets, McDonald’s to Microsoft. But one of my favorites is the iPod. I remember driving in my car hearing a DJ talk about this ra...